SAUDI HORECA 2024

Saudi Horeca will take place on 25-27 November, 2024.

HORECA is the biggest annual hospitality exhibition, which has been running in Lebanon, Jordan, Kuwait, Oman, Riyadh, and Jeddah, the Kingdom of Saudi Arabia.

Now the annual trade fair has become an essential business meeting place for the hospitality, food service, and beverage industries in Saudi Arabia. The event will feature a host of activities and shows including workshops, a culinary art show, a barista competition, and much more. It will attract exhibitors, visitors, and key industry players on a local and international level. 

In 2022, total retail sales in Saudi Arabia were estimated at approximately US$50 billion. Of that amount, 52% was generated through traditional grocery stores and 48% through modern retail channels. Revenue in traditional retail channels has been declining due to rapid expansion of hypermarkets and supermarkets. The retail sector is expected to continue to expand with the creation of more urban centers.

Best Product Prospects:

Top product prospects include healthier lifestyle products (diet foods, organic, etc.), beef, beverage ingredients, non-alcoholic beer, tree nuts, plant-based meats, fresh fruits and vegetables, processed fruits and vegetables, fruit and vegetable juices, honey, snack foods, and various dairy products.

Venue

Riyadh International Convention & Exhibition Center (RICEC) is a new world-class exhibition center combining functionality, convenience and adaptability with state-of-the-art facilities and top international standards. A modern international exhibition complex consisting of four halls offering 15,000 square meters of indoor exhibition area in addition to 5,000 square meters of outdoor area, ample car parking with a capacity of 1500 cars and buses, conference hall, support services , VIP reception lounge, business and press centers, restaurants and cafeterias, organizers offices.